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AI favors brands with an active social media presence
LinkedIn Releases New B2B Marketing Checklist for Campaign Success
LinkedIn has introduced a new B2B marketing checklist to help brands optimize campaigns by aligning with evolving buyer behaviors and AI-driven decision-making.
LinkedIn Enhances Creator Discovery Tools for B2B Marketers
LinkedIn is testing new Creator Discovery features to help B2B marketers find relevant creators, with 63% of buyers relying on creators for insights. Launch expected in early 2027.
LinkedIn Shares New B2B Marketing Tips Based on 50,000 Deal Insights
LinkedIn reveals data-driven advertising strategies for B2B marketers, including early campaign timing, broader targeting, and combining paid with organic efforts.
LinkedIn Expands User and Business Verification Features
LinkedIn introduces new verification tools, including colleague confirmations and business page controls, to enhance profile authenticity and trust.
LinkedIn Launches Post Proofreader Tool for Premium Users
LinkedIn introduces Post Proofreader, replacing its AI-powered post enhancement tool. The new feature offers grammar and style suggestions for Premium members.
LinkedIn Tests New 'Network Tab' Feed for Enhanced User Engagement
LinkedIn is trialing a 'Network tab' feed to prioritize updates from direct connections, aiming to foster authentic engagement amid concerns over AI content and engagement pods.
LinkedIn Enhances B2B Targeting with Companies Hub Guide
LinkedIn shares a new guide on using its Companies Hub in Campaign Manager to track engagement and optimize B2B ad targeting for decision-makers.
LinkedIn Shares Tips for Optimizing Thought Leader Ads
LinkedIn provides best practices for Thought Leader Ads, which now support user-generated content and event promotions, driving 1.6x higher engagement than standard ads.
LinkedIn Study Reveals Gen Z Workforce Challenges and Opportunities
LinkedIn's survey of 18,000 professionals highlights Gen Z's networking struggles, with 72% lacking confidence in career opportunities. Marketers prioritize expert voices and short-form video.
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