TikTok Reaches 189 Million Monthly Active Users in EU

TikTok Gains 9 Million New EU Users in First Half of 2026

TikTok continues expanding its European user base, reaching 189 million monthly active users in the EU according to its latest Digital Services Act (DSA) transparency report. The platform gained 9 million new users during the first half of 2026, maintaining steady growth in the region.

The EU DSA requires large platforms to disclose biannual updates on user metrics, content moderation, and policy enforcement. TikTok’s August 2026 report provides key insights into its regional performance.

TikTok's EU user growth continues, nearing its previously claimed 200M milestone.

Global User Distribution and Moderation Efforts

TikTok’s global audience remains unevenly distributed:

• EU: 189 million
• U.S.: 200 million
• U.K.: 30 million
• South America: 228 million (Statista)
• Asia Pacific: 460 million

The platform remains banned in India, restricted in Russia, and unavailable in China (where Douyin operates).

Content Moderation and Policy Enforcement

TikTok reported removing 104 million policy-violating uploads in H1 2026, with 94.1% detected via automated systems. Human moderation staffing in the EU decreased significantly:

• October 2024: 6,354 moderators
• August 2026: 3,738 moderators

Despite adding 64 moderators since late 2025, TikTok has steadily reduced its human review workforce while relying more on AI-driven enforcement.

Regulatory Compliance and Market Position

The DSA disclosures highlight TikTok’s evolving approach to EU regulations as it nears its claimed 200 million user milestone in the region. The platform’s growth and moderation strategies remain key focus areas for regulators and industry observers.

like.tg will continue tracking major platform updates under evolving digital governance frameworks.