Product Information
What is Lately AI?
Lately AI is a social selling platform that assists businesses in enhancing their social media visibility, creating targeted content, and increasing inbound leads. It leverages artificial intelligence to learn the voice of a brand or its employees and transforms existing content into effective social media posts. The platform is designed to boost brand exposure, improve the impact of messaging, enhance social media engagement, and drive external leads.
How to use Lately AI?
1. Connect any Hootsuite account to Lately for seamless integration with your existing social media management platform.
2. Save time and effort by using the AI Content Writer to auto-generate and pre-test content for your social media schedule.
3. Leverage social analytics to inform your content strategy, making it more engaging.
4. Expand your social media marketing plan with Lately’s automated video generation and employee advocacy features.
5. Extend social media content to multiple stakeholders, including executives, sales teams, employees, and franchises.
6. Explore Lately’s industry-specific solutions to tailor your social media efforts for maximum impact.
7. Enhance your AI content creation experience with Lately’s integrations for HubSpot, Sprinklr, Salesforce, and other platforms.
Core Functions of Lately AI
AI content writer for automatic content generation
Data-driven social analysis to inform content strategy
Video auto-generator to turn company videos into social media clips
Employee advocacy for managing multiple social media accounts
Social selling to extend social content to various stakeholders
Usage Scenarios of Lately AI
- Global enterprises—ensure high-quality social media messages across regions and products
- Franchises—set up social media success for each franchise
- Small businesses—drive growth through social media marketing
- Tech companies—scale organic social media initiatives
- Professional services—engage and impress clients on social media
- Financial services—expand social media content distribution among agents and advisors
- Media and entertainment—reach and engage more audiences via social media marketing
- News and public institutions—disseminate news more efficiently via social media
- Consumer brands—share brand experiences and attract new customers
- Education—scale social media efforts across schools, departments, and campuses
- Healthcare and pharmaceuticals—expand social media initiatives in the healthcare industry
- Social media agencies—scale services across multiple clients
Common Questions about Lately AI
What is Lately AI?
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