Product Information
What is Cezium?
Cezium for Salesforce Marketing Cloud enables the use of TikTok ads as a marketing channel:
- Connect your TikTok ad account
- Push segments to TikTok Ads
- Utilize TikTok Ad audiences from the TikTok builder within SFMC data extensions to leverage TikTok Ad audiences.
How to use Cezium?
Cezium is a tool that integrates social media advertising platforms like TikTok and Meta with Salesforce Marketing Cloud, helping businesses leverage first-party data to create effective ad campaigns and optimize customer reach and recruitment.
Core Functions of Cezium
Connect Meta and TikTok Ad Accounts
Push SFMC Data Segments to Ad Platforms
Use Social Media Ad Audiences in Journey Builder
Capture Leads from TikTok to SFMC Data Extensions
Create Custom Audiences with Filtered Data Extensions
Create Lookalike Audiences
Usage Scenarios of Cezium
- Create efficient ads using first-party data
- Remarket to existing customers
- Recruit new potential customers
- Manage social ads in Salesforce Marketing Cloud
Common Questions about Cezium
What does Cezium do?
How can I use Cezium?
What are the core features of Cezium?
What are the application scenarios of Cezium?
