Product Information
What is Improvado?
Improvado is a full-cycle marketing solution that empowers companies to gain a comprehensive view of their marketing performance, optimize campaigns, and automate daily processes. With over 200 marketing connectors, Improvado can extract any data a marketing analyst might need. Its advanced MCDM algorithm harmonizes data across different channels based on age, gender, device, target audience, and other custom metrics. With all data centralized in a dedicated warehouse, your marketing analysts can accurately calculate ROI, ROMI, ROAS, and track CPL, CPA, and more.
Marketers from global brands like ASUS, AdRoll, and IllyCafe trust Improvado with their data operations to derive actionable insights and focus on growth.
How to use Improvado?
Improvado is a full-cycle marketing solution designed to help businesses gain comprehensive insights into marketing performance, optimize campaigns, and automate routine processes. It delivers marketing and sales intelligence through data integration, reporting, and AI agents.
Core Functions of Improvado
Dashboard
Data Visualization
Data analysis
Social Media Analytics
Business dashboards
Automated reporting
Usage Scenarios of Improvado
- Gain a comprehensive understanding of marketing performance
- Optimize marketing campaigns
- Automate routine reports
- Calculate marketing metrics such as ROI, ROMI, and ROAS
- Integrate and coordinate cross-channel marketing data
- Address marketing analysis challenges with AI agents
Common Questions about Improvado
What does Improvado do?
How do I use Improvado?
What are the core features of Improvado?
What are the application scenarios for Improvado?
