Apple Intelligence

AI for the rest of us. Built into your iPhone, iPad, and Mac to help you write effortlessly, express yourself, and get things done. It draws on your personal context within your private environment while setting an entirely new standard for privacy in AI. Write with smart new tools. Everywhere it matters. Apple Intelligence powers new writing tools that help you find just the right words. With enhanced language capabilities, you can summarize an entire lecture in seconds, get a concise version of lengthy group threads, and minimize unnecessary distractions with prioritized notifications. Delightful images created for you. Apple Intelligence enables delightful new ways to express yourself visually. Create fun, original images and brand-new Genmoji that are uniquely personal to you. Turn rough sketches into polished illustrations, complement your notes with image placeholders, and craft custom memory movies based on your descriptions. The beginning of a new era for Siri. Siri taps into the groundbreaking capabilities of Apple Intelligence. With a fresh design, deeper language understanding, and the ability to type to Siri at your convenience, communicating with Siri feels more natural than ever. Equipped with awareness of your personal context, the ability to take action within and across apps, and expert knowledge of device features and settings, Siri can assist you like never before. Great power with great privacy. Apple Intelligence is designed to protect your privacy at every step. By processing on-device, it integrates seamlessly into the core of your iPhone, iPad, and Mac. This means it understands your personal information without collecting it. For more complex requests, Apple Intelligence can leverage groundbreaking private cloud computing, powered by larger server-based models running on Apple Silicon—all while safeguarding your privacy. ChatGPT, seamlessly integrated. With ChatGPT from OpenAI integrated into Siri and writing tools, you gain access to even more expertise—when it might be helpful—without switching between tools. Siri can tap into ChatGPT for certain requests, including questions about photos or documents. With writing tools, you can create and illustrate original content from scratch. You control when ChatGPT is used and will be asked before any information is shared. Anyone can access ChatGPT for free without creating an account. Subscribers can connect their accounts to access premium features within these experiences.

Apple Intelligence is a deeply integrated personal intelligence system in devices like iPhone, iPad, and Mac, designed to help users effortlessly complete writing, express themselves, and handle tasks with smart tools while prioritizing privacy protection.