Product Information
What is Brandwatch?
Brandwatch is a social media monitoring company headquartered in Brighton, UK, with offices in Stuttgart, Berlin, and New York. The company offers a subscription-based app that allows users to track social media conversations about brands/products or any general topic on the web. It automatically cleans and analyzes your brand coverage, making it easy to find insights, prioritize actions, respond, and engage. With an innovative and intuitive interface, it also lets you create custom reports and dashboards. The tool covers various types of websites, including blogs, news sites, forums, and social networks like Twitter and Facebook. Users can then search the data for terms they're researching and use charts, classifications, sentiment analysis, and other analytical features for deeper insights. Like other products on the market (e.g., Salesforce's Radian6 or Toronto-based Sysomos), Brandwatch includes engagement, monitoring, and workflow features. Since 2011, the company has also been part of an exclusive group with access to the Twitter Firehose, providing 100% coverage of tweets sent over the web. In other words, Brandwatch offers the best real-time social media coverage.
How to use Brandwatch?
Brandwatch is a social media monitoring company offering a subscription-based app that helps users track and analyze conversations about brands, products, or general topics on social media to gain insights, optimize actions, and engage.
Core Functions of Brandwatch
Social listening
Object relational mapping
Usage Scenarios of Brandwatch
- Track social media conversations about brands/products.
- Analyze social media data for insights.
- Prioritize actions on social media.
- Respond to and engage with social media interactions.
- Create custom reports and dashboards.
- Conduct market research.
Common Questions about Brandwatch
What does Brandwatch do?
How do I use Brandwatch?
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What are the use cases for Brandwatch?
