Product Information
What is Matomo?
Matomo (formerly known as Piwik and earlier as PHPMyVisites) is a downloadable, open-source (under the GPL license) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they use, the languages they speak, your most popular pages... and much more. Matomo also safeguards your visitors' privacy with advanced privacy features. When using Matomo for web analytics, you can be confident that your website visitors' behavior is not shared with advertising companies.
How to use Matomo?
Matomo is an open-source, self-hosted web analytics software designed to deliver detailed visitor reports while safeguarding user data with advanced privacy features, ensuring complete user control over the data.
Core Functions of Matomo
Privacy-first
Real-Time Analysis
Traffic Analysis
Website Traffic Statistics
Social Media Analytics
Tag manager
Usage Scenarios of Matomo
- Obtain detailed website visitor reports, including search engines, keywords, languages, and popular pages used by visitors.
- Run on large enterprise network software, handling millions of page views per month.
- Ensure data privacy and full control over data through self-hosting.
- Conduct advanced analytics like A/B testing, heatmaps, and session mapping.
- Used for intranet analytics, consent-free tracking, personal data tracking, and marketing attribution.
Common Questions about Matomo
What does Matomo do?
How do I use Matomo?
What are the core features of Matomo?
What are the use cases for Matomo?
