Snapchat Targets B2B Marketing Budgets with 'Spend Smarter' Campaign
Snapchat launches a new 'Spend Smarter' ad campaign to attract B2B advertisers, emphasizing its influence on decision-makers and discovery potential.
Snapchat Report Highlights Rising Popularity of Microdramas
Snapchat's report reveals 42% of users watch microdramas daily, with engagement 1.4x higher than average. Brands see new promotional opportunities in short-form storytelling.
Snapchat Unveils AI-Powered Features for Lens+ Subscribers
Snapchat introduces AI-driven updates including Snap-to-song, AI Photoshoot, and Remix options for Lens+ subscribers to enhance creative expression.
Snapchat Introduces New Plans Feature for IRL Meetups
Snapchat launches a new Plans feature to simplify event creation and RSVPs within chats, supporting up to 200 attendees with Bitmoji-powered cover art.
Snapchat Launches Commerce Power Pack for Retail Advertisers
Snapchat introduces Commerce Power Pack, featuring AI-powered promotions and expanded Dynamic Product Ads in Sponsored Snaps to boost retail engagement.
Snap Launches AR-Enabled Specs Glasses at $2,195
Snap's AR-enabled Specs glasses are now available for $2,195, featuring a 51-degree field of view and AI-powered overlays, though concerns remain over comfort and demand.
Snapchat Targets Political Advertisers Ahead of U.S. Midterm Elections
Snapchat releases new civic engagement report showing 78% of users plan to vote in November midterms, with 80% discovering candidates through political ads.
Snapchat CEO Evan Spiegel Outlines AI and Ad Strategy
Snap Inc. CEO Evan Spiegel details Snapchat's AI-driven ad evolution, creator partnerships, and platform differentiation in a company memo.
Snapchat Launches Harry Potter AR Lenses and Features for HBO Series
Snapchat introduces 12 Harry Potter AR Lenses, Bitmoji costumes, and real-world activations to promote HBO's upcoming series, launching September 1.
Snapchat Expands Unified Attribution for App Marketers
Snapchat broadens its Unified Attribution tool, integrating Snap Ads insights with mobile measurement partner data for enhanced ad performance tracking globally.
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