TikTok Relaunches Music on Stage Competition for 2026

TikTok Announces Return of Music on Stage Competition

TikTok has officially confirmed the return of its Music on Stage competition for 2026, a global event likened to Eurovision for creators on the platform. The competition invites musicians worldwide to submit performance videos using the hashtag #MusicOnStage, with finalists competing in a live-streamed event within the app.

Competition Format and Participation

The 2026 edition will feature an expanded format, with creators from over 20 regions participating. Auditions officially begin on 15 August, kicking off with an All-Day Global Relay Concert. This three-day event will highlight original songwriting, live performances, and standout talent from TikTok LIVE’s music creators.

Last year’s inaugural competition saw 230,000 posts using the #MusicOnStage hashtag, generating 8.2 billion total impressions. The final live event attracted 1.4 million viewers, showcasing the platform’s ability to amplify emerging artists.

Prizes and Career Opportunities

Winners will gain access to TikTok’s SoundOn music development program, receiving full production, distribution, and promotional support for original music releases. Additionally, they will have opportunities to perform at major events, including:

• TikTok LIVE Fest
• Breakaway Carolina Festival
• All Things Go NYC Festival (September 2026)

TikTok’s Growing Influence in Music

The competition underscores TikTok’s expanding role in music discovery and artist development. According to the platform’s 2025 Music Impact Report, 84% of Billboard’s Top 200 songs in 2024 first gained traction on TikTok. The report also found that U.S. TikTok users were 74% more likely to discover and share new music compared to average short-form video consumers.

TikTok continues to solidify its position as a key player in shaping music trends and launching careers. The return of Music on Stage further reinforces its commitment to fostering global musical talent.

like.tg will monitor updates on this and other social media developments.