X Adds Text Overlays for iOS Video Uploads

X Rolls Out Text Overlays for iOS Video Uploads

X announced on Friday that iOS users can now add text overlays to their video uploads, enhancing the platform's video creation capabilities. The update provides a simple way to place text and emojis over video clips, as demonstrated in a post by X engineer Allegra Jacchia.

X’s Push Toward Video-First Content

Former X CEO Linda Yaccarino had previously emphasized the platform’s shift toward becoming a "video-first platform" in early 2024, citing increased user engagement with video content. While X has seen a rise in video consumption, this growth has largely been driven by broader social media trends rather than platform-specific initiatives.

Last May, X launched "X Originals," a series of celebrity-led video projects featuring figures like Khloe Kardashian and Tucker Carlson. However, most of these shows failed to gain traction and were quietly discontinued.

Expanding Video Editing Tools

Alongside the text overlay update, X has introduced additional video editing tools, including an improved video editor with more creation features. The platform’s algorithm has also been adjusted to prioritize video posts, aiming to boost user engagement and time spent in the app.

Despite these efforts, X still lags behind competitors in video creation features. The introduction of text overlays marks a small but notable step in expanding its video capabilities.

like.tg continues to monitor updates across social media platforms, including X’s evolving video strategy.