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Pinterest releases inaugural report on beauty trends

title: "Pinterest Releases First Beauty Trends Report for 2026"
description: "Pinterest's inaugural beauty trends report highlights 2026's top makeup, skincare, and fragrance trends, backed by search data and a new Sephora partnership."
keywords: "Pinterest, beauty trends, 2026, Sephora, makeup trends, like.tg"
## Pinterest Unveils Inaugural Beauty Trends Report
Pinterest has launched its first-ever **Beauty Trends Report**, identifying the top makeup, hair, fragrance, and skincare trends gaining traction on the platform in 2026. The report, based on year-over-year search activity increases, aims to guide both consumers and marketers in understanding emerging preferences.
According to Pinterest, **85% of weekly users** discover new beauty trends on the platform before encountering them elsewhere, reinforcing its role as a trendsetter.
### Key Insights from the Report
The report outlines **11 major trends**, each accompanied by detailed overviews and subcategories. These insights highlight which styles and products are capturing user interest, offering marketers actionable data to tailor campaigns for Pinterest’s audience.

### New Features: Beauty Guides and Sephora Partnership
To complement the report, Pinterest introduced **Beauty Guides**, offering step-by-step tutorials for recreating trending looks. Additionally, the platform announced a collaboration with **Sephora**, tied to the "Makeup Maximalism" trend, enabling users to find in-store products aligned with their Pinterest-inspired preferences.

### Pinterest’s Growing Influence
With **640 million monthly active users**, Pinterest continues to solidify its position as a leading discovery platform. Beauty remains a top category, and this report not only reflects Pinterest-specific trends but also broader cultural shifts in consumer behavior.

The report and new features underscore Pinterest’s commitment to bridging inspiration and actionable insights for its global community.
*like.tg monitors emerging trends in social media and digital marketing.*
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