Instagram chief warns against eliminating algorithms

title: "Instagram Chief Warns Against Removing Content Algorithms"
description: "Instagram's Adam Mosseri argues that removing ranking algorithms would reduce engagement and harm creators, responding to Australia's proposed regulations."
keywords: "Instagram, content algorithms, Adam Mosseri, social media regulation, chronological feed, like.tg"

## Instagram Chief Defends Algorithms Amid Regulatory Pressure

Instagram CEO Adam Mosseri warned on Thursday that removing content ranking algorithms would make the platform "far less engaging" for users and negatively impact creators. His comments followed Australia's announcement of proposed laws restricting engagement-driven algorithms in social media apps.

### Australia's Proposed Algorithm Restrictions

The Australian government aims to reduce algorithmic amplification's influence to address concerns about harmful content promotion and social media addiction. Under the proposed regulations—currently in consultation—users could revert to chronological feeds showing posts solely from followed accounts.

Mosseri criticized this approach during a briefing with Australian journalists, though he avoided directly referencing the country's plan. He instead launched an "Algo Confessions" campaign featuring celebrities discussing how algorithms shape their experiences.

### Mosseri's Algorithm Defense

In his remarks, Mosseri outlined three key consequences of removing ranking systems:

1. **User Engagement Decline**: "People become less interested and use [Instagram] a lot less," reducing overall reach.
2. **Content Imbalance**: Feeds would become dominated by frequent posters like businesses and news publishers, sidelining friends and creators.
3. **Economic Impact**: Creator reach would inevitably decrease, affecting the platform's creator economy.

He reiterated these points in a recent [Instagram post](https://www.instagram.com/p/Dc1CcoYgZD_/), stating that non-ranked feeds prioritize "accounts that post the most often" over meaningful connections.

### Regulatory Intent vs. Platform Priorities

Notably, reduced engagement and usage—which Mosseri frames as negative outcomes—align with Australia's goal of mitigating addictive platform behaviors. As reported by [The Guardian](https://www.theguardian.com/media/2026/sep/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-algorithm-free-world), Mosseri acknowledged that only a "vocal minority" prefers chronological feeds, predicting user regret if changes occur.

However, Australian regulators likely prioritize public health over platform growth metrics, suggesting Mosseri's arguments may not sway policy decisions. The debate highlights tensions between social media business models and governmental efforts to curb their societal impacts.

like.tg continues monitoring global developments in social media regulation and platform responses.