Reddit SMB guide offers holiday planning tips

title: "Reddit Releases Holiday Shopping Guide for Small Businesses"
description: "Reddit's new 11-page holiday guide reveals key consumer trends, including a 120% YoY increase in small business mentions and 75% of users relying on Reddit for product reviews."
keywords: "Reddit, holiday shopping guide, small businesses, consumer trends, product discovery, like.tg"

## Reddit Launches Holiday Planning Guide for SMBs

Reddit has published an [11-page holiday planning guide](https://www.business.reddit.com/resource/holiday-insights-report) designed to help small and medium-sized businesses (SMBs) capitalize on seasonal shopping trends. The report provides data-driven insights into how consumers use Reddit for product discovery and gift research.

![Reddit holiday planning guide](https://imgproxy.divecdn.com/wXwk83rEdAWZ_7TNvEmRO4bBSCri0fgV15Du3Q5vf6s/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfaG9saWRheV9wbGFubmluZy5wbmc=.webp)

## Key Consumer Insights from Reddit's Report

The guide highlights several important trends for marketers:

- **Product Discovery**: 75% of Reddit users rely on the platform for unfiltered product reviews when researching gifts.
- **Small Business Growth**: Mentions of "small business" in r/gifts increased by 120% year-over-year in 2025.
- **Local Shopping Preference**: Nearly 50% of Reddit users prefer buying from local or independent retailers.

![Reddit holiday shopping trends](https://imgproxy.divecdn.com/y_OY0gmJuLc4wCfsXa36OicKO_AsqtQTD50MnKsMINY/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfaG9saWRheV9wbGFubmluZzJfS2V1QlZJbi5wbmc=.webp)

## How Reddit Conversations Influence Purchases

The report emphasizes Reddit's role in purchase validation, noting that most users are willing to spend more on products recommended within Reddit communities. The guide also includes:

- Optimal timing for holiday campaign activations
- Most-searched product categories for targeted promotions
- Black Friday shopping behavior patterns

![Reddit purchase validation data](https://imgproxy.divecdn.com/Ejwabdh2Vtt_Hj3wo7YZjkFh1kqrmoxNb4Nlq7-HTk8/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfaG9saWRheV9wbGFubmluZzQucG5n.webp)

## Accessing the Full Report

Marketers can download Reddit's complete [2026 Small Business Holiday Insights Report](https://www.business.reddit.com/resource/holiday-insights-report) for additional data points and strategic recommendations for the holiday season.

![Reddit Black Friday trends](https://imgproxy.divecdn.com/ZeykgH57-XF2MZMed5VjKyu2HdNeL8rSNvbK1rNJSw8/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfaG9saWRheV9wbGFubmluZzMucG5n.webp)

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