Meta updates Graph and Marketing APIs

Meta has announced changes to its Graph and Marketing APIs covering AI-generated content disclosures, advertising defaults, supported request features and video metrics.

The APIs let third-party developers integrate Facebook and Instagram management functions into their tools, including Facebook ad creation and campaign management. Businesses can use those tools without managing campaigns directly through Meta’s advertising tools.

AI disclosures and advertising defaults

According to Meta’s announcement, apps using Graph API v27.0 will have the option to add or remove a post’s AI-generated self-disclosure.

The advertising changes also include two settings that businesses can override:

• Mobile device targeting: New sales ad sets targeting specific mobile devices or operating systems will expand their reach across other mobile devices by default. Advertisers can manually change this setting to maintain specific device targeting.
• Product showcase: Meta may automatically enable product showcase on ads created through the API. Advertisers can manually switch it off.

Request restrictions and video metrics

As of Nov. 4, new apps cannot use multi-ID requests, date/time formatting, HTTP method override, field aliases, JSONP callbacks or asynchronous batch requests. Existing apps cannot introduce new use cases for those features. The restrictions apply across all Graph API versions.

Meta also announced that it is deprecating the total video consumption rate metric because the 3-second video viewers and video reach metrics were deprecated with Graph API v26.0.