TikTok launches standalone shopping app

TikTok has launched a standalone TikTok Shop app focused on product discovery and shopping. The app is available in Singapore, Thailand, Malaysia and the Philippines, according to social media expert Matt Navarra.

The app centers on product listings, with personalized recommendations based on users’ interests. It also includes select livestreams and short videos that provide context for certain products.

TikTok describes the offering as a place to “Discover trending finds, exclusive deals and shopping support you can count on — all in one place.”

TikTok’s broader shopping push

The launch follows TikTok’s efforts to expand shopping within its main app and replicate the commerce activity of Douyin, its Chinese counterpart. Those efforts seek to replicate the expanded revenue potential Douyin has seen from integrating shopping into video viewing.

According to KrAsia, Douyin generated nearly $500 billion in gross merchandise volume in 2025, with livestream commerce driving a significant portion of that activity. TikTok globally generated $26.2 billion in gross merchandise volume in the first half of 2025, according to Marketing Maze.

The original report suggested that a separate shopping app could better suit users who prefer dedicated shopping apps over in-stream purchases, while keeping them within TikTok’s ecosystem. It could also strengthen the association between TikTok’s brand and shopping, the report suggested.