YouTube updates branded content sourcing and disclosures

title: "YouTube Tests Local Product Sourcing for Affiliate Program"
description: "YouTube is experimenting with locally sourced product alternatives for affiliate tagging and updating branded content disclosures to comply with regional regulations."
keywords: "YouTube, affiliate program, product tagging, branded content, local sourcing, like.tg"

## YouTube Tests Local Retailer Options for Affiliate Product Tagging

YouTube is conducting a small-scale experiment to display locally sourced alternatives for affiliate-tagged products in its Shopping Affiliate program. The platform aims to improve shopping performance by automatically optimizing which regional merchants are shown for the same product.

According to YouTube, this test will not affect videos where creators have enabled the Paid Product Placement setting. It exclusively applies to affiliate product tags within the Shopping Affiliate program, which allows eligible creators to earn commissions from tagged product sales.

## Enhanced Branded Content Disclosure Controls

Alongside the sourcing test, YouTube is implementing changes to its branded content disclosure system to help creators comply with regional advertising regulations. The platform is:

- Updating disclosure labels for clearer viewer communication
- Introducing age and location restriction settings for branded content
- Rolling out automated detection to enforce disclosure policies

YouTube stated these updates will help creators navigate varying legal requirements across countries while maintaining transparency with viewers. The automated system will apply disclosure labels when undisclosed branded content is detected in new uploads.

## Potential Impact on Creator Earnings

The local sourcing experiment could benefit creators through:

- Faster delivery times from regional retailers
- Increased purchase likelihood from viewers
- Higher commission opportunities from improved conversion rates

YouTube recently expanded its Shopping Affiliate program by including Amazon products. These latest tests and policy updates demonstrate the platform's ongoing efforts to enhance its commerce offerings for creators and brands.

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