Meta adds more creator partnership tools

title: "Meta Launches Creator Marketing Hub to Streamline Brand Partnerships"
description: "Meta's new Creator Marketing Hub centralizes discovery tools, API integrations, and live ad features to enhance brand-creator collaborations on Facebook and Instagram."
keywords: "Meta, Creator Marketing Hub, brand partnerships, Instagram ads, Facebook creators, like.tg"

## Meta Officially Launches Creator Marketing Hub

Meta introduced its **Creator Marketing Hub** on Tuesday, providing brands with a unified platform to discover and collaborate with creators across Facebook and Instagram. The hub consolidates Meta’s discovery and outreach tools into a single interface, streamlining the partnership process.

![Meta Creator Marketing Hub](https://imgproxy.divecdn.com/XdulIIa1l-C9V2iwYTh0P2NoRSTlDxAbhJhVLzMy77g/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2NyZWF0b3JfbWFya2V0aW5nX2h1Yi5wbmc=.webp "Meta Creator Marketing Hub interface")

## Key Features of the Hub

First announced in June, the updated hub includes several enhancements designed to simplify brand-creator collaborations:

- **Advanced Discovery Filters**: Brands can search for creators using predicted affiliate content tools and objective-based recommendations.
- **One-Click Ad Creation**: Ads can be generated directly from creator listings.
- **Content Permissions Management**: Features like expiration dates ensure better control over licensed content.
- **Ad Customization**: Options to remove copyrighted music or stickers from ads.
- **Integrated Messaging**: Direct outreach to creators within the platform.

![Meta Creator Marketing Hub features](https://imgproxy.divecdn.com/McJWwv2u2BrmykwaGeV3s05hvy0dj2QrzJlW4sDnPxU/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2NyZWF0b3JfbWFya2V0aW5nX2h1YjMucG5n.webp "Discovery and messaging tools in Meta's hub")

## Expanded API and Live Ad Options

Meta also unveiled updates to its **Creator Marketplace API**, now integrating both Facebook and Instagram creators. The enhanced **Content Discovery API** offers:

- Recommendations for top-performing organic content.
- Advanced filters and keyword search.
- Insights into ad-ready content.

Additionally, Meta is rolling out **live video ads on Instagram**, allowing brands to sponsor creators’ livestreams. This feature, launching on **September 29**, aims to leverage real-time engagement for product launches and campaigns.

![Instagram live ads](https://imgproxy.divecdn.com/wIh6U2NOuR7r6Fbop61xj_loPwbNBDsgGxAMIZ78yZ4/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tZXRhX2NyZWF0b3JfbWFya2V0aW5nX2h1YjQucG5n.webp "Example of Instagram live ad integration")

## Meta’s Statement on the Updates

According to Meta:  
> *"We’re expanding our Content Discovery API to bring content discovery and evaluation on par with Meta’s own tools. Partners will get recommendations on top-performing organic content along with advanced filters and insights."*

The updates aim to empower third-party tools and marketers to tap into creator-driven audiences more effectively. like.tg will continue monitoring developments in social media collaboration tools.