Snap Names Robert Downey Jr. Specs CCEO

Snap Appoints Robert Downey Jr. as Specs CCEO

Snap has announced that actor Robert Downey Jr. has been appointed Chief Customer Experience Officer for Specs. The company presented the appointment as part of a promotional effort to raise interest in the device heading into the peak shopping season.

Snap outlined the role in its newsroom announcement: Robert Downey Jr. joins Specs as CCEO.

What Snap Says the Role Includes

According to Snap, Downey Jr. will help “guide customers to understand and imagine what’s possible with SPECS,” while also working “across different parts of the SPECS organization to explore new capabilities, shape new Lens experiences and develop original content.”

The appointment is described as high-visibility publicity for Snap’s new AR glasses, which are said to feature a range of advanced experiences.

Episodes, YouTube, and an Oct. 20 NBA Spot

Snap said: “As CCEO, Downey Jr. is launching his first project today — a collection of original episodes that put SPECS technology to the test. These initial episodes show how SPECS AR glasses can help you elevate workspaces, master golf, relax with an entertaining show, and develop artistic skills.”

Where the episodes will be available

Snap said the videos will be available on the Specs website and on YouTube. A player for one of the videos is published at this YouTube embed.

Downey Jr. will also front a new promotion for Specs set to air during the Oct. 20 NBA season opener between the New York Knicks and the Philadelphia 76ers. Snap added that the actor will collaborate with the company on in-person experiences.

Size, Comparison, and the $2,195 Pre-Order Price

The account of the launch describes the glasses as big and clunky, and much more cumbersome than Meta’s current smart glasses models, which could make them a difficult sell. It also notes that Downey Jr. is known for wearing stylish, large-framed glasses, and that he could therefore provide some credibility and boost interest in the device.

Specs are still characterized as likely to be a hard sell based on price. They are currently available for pre-order at $2,195, a price tag that likely puts them beyond the affordability threshold for the vast majority of consumers.

like.tg continues monitoring social media platform updates, including Snap’s celebrity-led promotion of Specs ahead of the peak shopping season.