TikTok expands public placement opportunities for advertisers

title: "TikTok Expands Out-of-Phone Ad Program Across Europe"
description: "TikTok broadens its Out of Phone promotion program, enabling brands to display TikTok content on billboards, in-store displays, and cinema ads across Europe."
keywords: "TikTok, Out of Phone ads, digital advertising, social media marketing, brand promotions, like.tg"

## TikTok Expands Out-of-Phone Advertising Program

TikTok has announced a significant expansion of its **Out of Phone** promotion option, allowing brands to extend their TikTok campaigns beyond the app. This initiative enables businesses to display TikTok content on **billboards, in-store displays, cinema promotions**, and other external advertising mediums.

Originally launched in **2023**, the Out of Phone program was designed to increase brand exposure by leveraging TikTok's engaging content format in real-world settings. Earlier this year, TikTok expanded the program through a **partnership with Vistar Media**, enhancing media placement opportunities.

## New Partnerships Across Europe

TikTok is now further broadening its reach by collaborating with **six new partners**:
- **Alight Media**  
- **DooH it**  
- **Powerpill**  
- **Zoom Media**  
- **Next-Gen Media**  
- **C-Screens**  

These partnerships will expand TikTok’s presence across **the UK, France, Belgium, Spain, and Italy**, placing ads in high-traffic locations such as **shopping malls, wellness centers, universities, supermarkets, and outdoor TV screens**.

According to TikTok:  
> *“These partners will amplify organic TikTok creator content across their screens, bringing the authenticity, creativity, and joy of TikTok into real-world spaces.”*

## Benefits for Brands and Marketers

The expanded program offers several advantages:
- **Increased exposure** for brands by integrating TikTok content into physical advertising spaces.  
- **Inclusion of user-generated content (UGC)** in promotions, enhancing authenticity.  
- **Higher engagement potential** by leveraging TikTok’s popular video format in non-digital environments.  

While this is a premium advertising option, TikTok also provides a more general external display alternative through its **partnership with Atmosphere**, which streams curated TikTok content in venues like **restaurants, bars, and gyms**.

For brands seeking **high-impact, targeted placements**, this expansion presents a valuable opportunity to amplify their reach beyond the app.  

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*like.tg monitors the latest developments in social media advertising trends.*