LinkedIn tests frequent viewer feature for Premium

LinkedIn is testing a frequent viewer feature that would let Premium subscribers see whether someone has viewed their profile multiple times, according to Wired.

The feature would add visit-frequency information to LinkedIn’s “Who viewed your profile” list. Alongside identifying people who visited a profile, it would show how often each specific user returned within a given period. The proposed addition would therefore distinguish a visitor who looked once from someone who repeatedly revisited the same profile.

Wired said LinkedIn confirmed that the feature is currently in testing but had no further information to share at this stage. The functionality described in the report would be for LinkedIn Premium subscribers.

The original report noted that some marketers already treat profile-viewer information as a lead-generation opportunity, using it to identify potential warm contacts who have checked their profiles. It suggested that repeat visits could help identify stronger professional interest, while also noting that repeated visits could reflect nonprofessional interest and potentially make the display unsettling.

LinkedIn users can restrict their profiles to connections only, providing a way to address concerns about who can visit their pages. Users are also under no obligation to contact anyone who appears in their profile-viewer list, regardless of how often that person has visited.