Meta AI ads displayed unapproved discounts

Meta’s AI-powered advertising tools displayed discounts taken from a store’s website in its Facebook and Instagram ads, even though promotions had been disabled on the original ad that was copied, PPC Land reported.

Digital marketing advisor Bram Van der Hallen identified the behavior and detailed it in a LinkedIn post. He said Meta may automatically detect website offers and include them in ads when the option to display offers detected from websites and ads is enabled in Commerce Manager.

That setting may allow offers to appear even when the corresponding option has been turned off for the original ad, according to Van der Hallen.

Commerce Manager settings control detected offers

Van der Hallen said advertisers can control the issue by updating Commerce Manager settings to stop Meta from using detected offers in other campaigns.

PPC Land noted that the behavior could create problems for businesses running more than one offer at a time: a discount intended for a particular campaign or audience could appear elsewhere.

Separately, Meta said its expanded processing capacity was helping generate more effective ad campaigns. The company said improvements to its ads ranking system drove a more than 8% increase in ad clicks and a 15.7% uplift in conversions on Facebook in Q2 2026.