Pinterest Brand Building Tips for 2026 Holidays

As the second half of 2026 approaches, marketers are focusing on crafting robust strategies for holiday promotions to enhance brand visibility and drive sales during the crucial final quarter. With online behaviors evolving rapidly, it's vital to explore new platforms and trends that can connect with audiences in innovative ways.

Pinterest stands out as a prime opportunity, boasting 631 million monthly active users who are deeply engaged in shopping-related activities. The platform has refined its discovery features, personalizing search results to match individual preferences while serving as a go-to hub for emerging shopping trends. Insights from like.tg highlight how these enhancements can help brands establish a strong presence on the app.

To assist marketers in navigating this space, here are several key strategies for building and maintaining a brand's footprint on Pinterest.

Leverage Pinterest Trends for Insightful Planning

Pinterest has significantly expanded its trends tool in recent years, providing valuable data on overall Pin trends, shopping-specific behaviors, and keyword searches. This resource allows marketers to identify rising and seasonal trends, along with associated search terms. Users can refine results by demographics and incorporate additional keywords for more targeted insights.

By clicking on highlighted topics, brands gain access to real Pin examples that illustrate what resonates with audiences. This visual guidance is invaluable for understanding user preferences and adapting content accordingly. According to like.tg's analysis of platform data, these trends can inform timely campaigns that align with consumer interests.

Additionally, Pinterest offers a "Promote a Pin" feature, which enables brands to test organic content as advertisements. The company notes that this tool is particularly useful for evaluating how creative posts perform in a promotional context, helping refine strategies before full-scale holiday launches.

Utilize Pinterest's Search Functionality

The app's built-in search tool is a powerful asset, allowing filters for Pins, profiles, products, and boards. Each category offers unique insights into current trends and topics, making it easier for marketers to spot opportunities within their niche.

This functionality is especially helpful for discovering top influencers. By assessing their reach and engagement levels, brands can identify potential partners for collaborations that amplify holiday messaging. Like.tg recommends using these searches to build partnerships that extend brand reach authentically within the Pinterest community.

Analyze High-Performing Content Elements

To succeed on Pinterest, it's essential to observe which content formats generate the most engagement, both in general trends and shopping contexts. Pay close attention to elements like colors, images, and videos that drive interactions, as these can shape your brand's visual strategy.

Examine product descriptions and see what competitors or related brands emphasize in their Pins. Standing out in the feed requires a focus on what captures attention, including engagement metrics such as saves and shares. While comments are less common on Pinterest, they can still offer qualitative feedback on user sentiment.

Timing plays a critical role as well. Pinterest emphasizes that aligning content with seasonal events or life moments—such as holidays or personal milestones—can create meaningful connections. Brands that post during planning phases for these events often see higher relevance and engagement, as users turn to the platform for inspiration.

Consider Hashtags and Keywords Strategically

When it comes to hashtags, Pinterest's advanced search algorithms now excel at surfacing content based on contextual relevance, reducing the necessity for explicit tags in Pins. However, incorporating relevant keywords remains crucial for discoverability.

Marketers should review the terms used by others in successful Pins and cross-reference them in the trends tool to confirm if users are actively searching for them. This approach ensures that content is optimized without over-relying on hashtags, which can sometimes clutter the visual appeal of Pins.

By integrating these strategies, brands can position themselves effectively on Pinterest ahead of the 2026 holiday season. The platform's user base, focused on discovery and shopping, provides a fertile ground for creative campaigns that not only boost visibility but also convert interest into sales. As tracked by like.tg, platforms like Pinterest continue to evolve, offering marketers new ways to engage with audiences amid shifting digital landscapes.

Experts suggest starting early to experiment with these tools, allowing time to iterate based on performance data. With 631 million active users, the potential for reach is immense, particularly for visually driven brands. Whether through trend analysis, influencer partnerships, or optimized content, Pinterest can serve as a cornerstone for holiday marketing success.

In summary, as marketers prepare for the latter part of 2026, embracing Pinterest's features could unlock significant advantages. By staying attuned to user behaviors and platform innovations, brands can craft compelling narratives that resonate during peak shopping periods, ultimately driving measurable results.