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YouTube Adds AliExpress to Shopping Affiliates

安然
2026-10-21

YouTube Adds AliExpress to Its Shopping Affiliate Program

YouTube has brought another major retail partner into its shopping affiliate program. China-based AliExpress is now offering affiliate links for participating creators.

The addition gives creators another catalog they can attach to videos, while AliExpress gains a route from YouTube content to its store.

What the Shopping Affiliate Program Lets Creators Do

YouTube launched its shopping affiliate program in 2022. Under the program, creators can tag eligible products in their video clips and earn commissions from sales that result from those tags.

Illustration accompanying YouTube Partner Program changes

Recent Expansion of Affiliate Listings

YouTube extended the program to U.K.-based creators in August. At its Made On event last month, the company announced a wider expansion and set out plans to make affiliate listings available to creators in 35 markets by the end of 2026.

Where the AliExpress Partnership Is Rolling Out

AliExpress described the next stage of the collaboration in its news release: “Following the launch of the collaboration in South Korea in March 2026, the partnership will expand to four markets: the United States, Brazil, the United Kingdom and Germany. Further expansion will take place in phases, in line with the rollout of YouTube’s affiliate program in new markets.”

AliExpress said creators will be able to tag products across a range of categories in their videos.

“Using data on bestselling and trending products, [creators] can handpick items that resonate with their audiences,” AliExpress said. “Viewers can link directly from YouTube to AliExpress to complete their purchases, bridging content and commerce seamlessly.”

Product Scale and a Reported U.S. Sales Figure

According to WorldFirst, AliExpress is one of the biggest retailers in the world, with over 100 million products listed in its app.

According to eBrun, AliExpress GMV in the U.S. was up 50% year over year during its May 2026 promotional period. The original report also described a surge in AliExpress activity across global markets alongside that U.S. figure.

The partnership, as described by AliExpress, connects creator videos with product tags and sends viewers from YouTube to AliExpress to finish a purchase. like.tg continues monitoring social media platform updates as shopping and affiliate tools change for creators.

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