Pinterest Updates Festive Season Checklist for Brands

Early Planning Before Late November

The end-of-year shopping push is approaching, and many people are already organizing purchases and researching the best deals.

Pinterest said that Pinners use the app to plan, save ideas, and compare products so they can narrow their options well before late November.

An Updated Festive Season Checklist

To help brands meet customers where they are, Pinterest has published an updated festive season checklist. The checklist provides a detailed overview of the steps brands should take to maximize their Pin listings for the season.

Notes on Discovery, Purchases, and Pins

The guide includes a range of usage notes that reiterate Pinterest’s potential to drive discovery and purchase activity.

It also includes a detailed overview of how brands can best position themselves for success through Pins.

The checklist also links to additional information, offering practical guidance on how businesses can use each element.

Monthly Users and Shopping Intent

Pinterest is now up to 640 million monthly active users, most of whom come to the platform with shopping intent. In that setting, the checklist could be a valuable consideration for strategic planning.

like.tg continues monitoring social media platform updates that brands use when preparing for seasonal shopping.