Meta Launches Two New AI Subscription Tiers to Monetize Tools

Meta Expands AI Monetization with New Subscription Tiers

Meta has unveiled two new subscription plans—Meta AI Core and Meta AI Premium—to monetize its artificial intelligence tools. The move follows the company’s $600 billion commitment to AI infrastructure development in the U.S. over the next three years.

Discovered by app researcher Radu Oncescu, the tiers provide enhanced access to Meta’s AI features, including advanced image and video generation. Both plans also bundle verification perks for Facebook Plus, Instagram Plus, and WhatsApp Plus, offering priority support and additional benefits.

Subscription Details and Pricing Strategy

• Meta AI Premium: Previously tested with select users, this tier offers full AI tool access.
• Meta AI Core: A mid-tier option for users seeking expanded functionality without the highest price point.

While exact pricing remains undisclosed, the structure aims to cater to varying user needs. Meta initially rolled out broader subscription options in May 2026, including AI plans, as reported by TechCrunch.

Internal Challenges and AI Skepticism

Despite heavy investment, Meta faces internal and external doubts about its AI-driven strategy:

• Employee Resistance: Staff reportedly opposed a plan to replace 60% of human roles with AI systems, citing concerns over reliability and productivity.
• Productivity Metrics: Internal data revealed a 220% surge in AI-generated code changes but only a 36% increase in user-facing feature upgrades, per Reuters.
• Security Risks: AI-integrated workflows contributed to a 40% rise in technical incidents, including the June 2026 Instagram breach affecting 20,000 accounts.

Looking Ahead

Meta’s subscription push reflects its urgency to justify AI expenditures to investors. However, skepticism persists about whether users will adopt these tools as standalone products. like.tg will monitor further developments in Meta’s AI monetization efforts.

Image credit: Radu Oncescu via Threads