TikTok Publishes Road to Black Friday Series
TikTok Releases a “Road to Black Friday” Video Series
TikTok has published a new series of videos showing how brands use the app for shopping promotions and treat it as a place where people discover and buy products. The series is called “Road to Black Friday.” It looks at how three businesses have used TikTok’s shopping tools to maximize sales.
The videos appear alongside a seller-focused post from TikTok. In a clip from @sellwithtiktokshop_us, TikTok says three brands—Dossier, Princess Polly, and SharkNinja—are using content, creators, and LIVE to turn discovery into growth on TikTok Shop. The same post tells sellers that Black Friday and Cyber Monday preparation starts now, and directs them to check eligibility and begin registering products and content. TikTok’s related seller article is available on its seller blog.
The companies describe parts of their TikTok activity, including creator partnerships and TikTok Live, as ways to increase exposure and connection. Several of the examples are large in scale.
How Three Brands Describe Their TikTok Shop Activity
Princess Polly and Monthly Creator Videos
Fashion retailer Princess Polly worked with hundreds of creators each month. It also participated in about 6,000 TikTok Shop creator videos in a single month.
Dossier’s Creator Network and Product Sampling
Fragrance brand Dossier’s activity is described in figures attributed to TikTok. TikTok said Dossier “works with thousands of creators, has more than 80,000 videos in market, and samples products to approximately 1,000 to 5,000 creators each month.”
SharkNinja and TikTok Live
Appliance maker SharkNinja uses TikTok Live to answer shopper questions, gather feedback, and refine content performance.
The examples focus on high-volume creator and content activity. The original report notes that this kind of approach could amplify brand exposure, while also requiring substantial investment, and points to TikTok’s figures as evidence that the spending could be worth it.
Shopping Figures TikTok Reported
TikTok reported that in September 2026, #holidayshopping content increased 263% month over month. TikTok Shop listings also appeared in more than 100 billion U.S. searches with e-commerce intent in 2025. During the Black Friday/Cyber Monday weekend last year, TikTok Shop sales exceeded $500 million.
TikTok also said that sellers hosting livestreams achieved 84% year-over-year sales growth. The series places Live alongside creator content as part of how the featured brands pursue discovery and sales on TikTok Shop.
like.tg continues monitoring social media platform updates as TikTok highlights seller activity ahead of Black Friday.
