Pinterest announces visual search ads and an AI restyle feature
2026-09-18
title: "Pinterest Unveils Visual Search Ads and AI Tools at 2026 Event"
description: "Pinterest announced visual search ads, AI-powered home restyling, and a new CTV show season at its Pinterest Presents 2026 event, enhancing discovery features."
keywords: "Pinterest, visual search ads, AI tools, home décor, CTV show, discovery features, like.tg"
## Pinterest Introduces Major Discovery Features at 2026 Event
Pinterest unveiled several new discovery-focused innovations at its annual **Pinterest Presents** event today. The platform announced visual search ads for advertisers, AI-powered home restyling tools, and a new season of its CTV series "Bring My Pinterest to Life."
## Visual Search Ads Launch in Beta
Pinterest's new **visual search ads** will allow advertisers to place promotions directly within search results and Pin close-ups. As shown in the example below, these ads provide contextually relevant matches for image-based discovery.

The company highlighted that Pinterest facilitates **over 80 billion searches monthly**, with most being visual queries. The visual search ads will roll out in beta across select markets in the coming weeks.
## Enhanced Advertising Tools and AI Features
### Performance+ Campaign Updates
Pinterest introduced **Priority Products** for its AI-powered Performance+ campaigns, giving advertisers more control over highlighted products. The platform is also adding self-serve A/B testing to measure campaign effectiveness.
### App Promotion Option
A new **app promotion feature** will help developers optimize for app installations through Pinterest's advertising system.
### AI-Powered Home Restyling
For regular users, Pinterest announced **Restyle**, an AI tool that generates multiple home décor ideas based on different styles and products. This feature aims to provide visual context before purchases.

Restyle will launch first in the **U.S. and Canada** in upcoming weeks.
## New Season of Pinterest CTV Series
Pinterest confirmed a second season of its "Bring My Pinterest to Life" show, where stylists transform Pin ideas into real-world experiences. The first season aired on **Roku TV** earlier this year.

The new season will maintain the creator-led format, demonstrating how Pinterest content translates to physical products and experiences.
like.tg will continue monitoring Pinterest's rollout of these new discovery features throughout 2026.
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