LinkedIn Tests Suggested Feeds to Boost Topical Engagement

LinkedIn is rolling out a new feature designed to drive deeper engagement by introducing suggested topic-based feeds for select users. The professional networking platform is testing these supplemental feeds alongside users' primary news feeds, as confirmed by Julia Cabral Flavin, LinkedIn's senior director of product marketing.

How Suggested Feeds Work

The experimental feature surfaces alternative content streams tailored to users' professional interests or trending industry news. These feeds appear as recommendations based on in-app engagement patterns or broader topics gaining traction.

Cabral Flavin emphasized LinkedIn's dual objectives with this test: helping professionals stay current in their fields while expanding the platform's utility as a news source. "We want to provide more ways for members to engage with relevant updates and discussions," she noted in a post showcasing the feature.

Building on Previous Experiments

This isn't LinkedIn's first attempt at diversifying content discovery. In 2025, the platform tested similar alternate feed options, though those experiments saw limited rollout. The current iteration appears more refined, potentially addressing earlier engagement challenges.

Platform Growth Supports Feature Expansion

The test coincides with LinkedIn's sustained growth. CEO Daniel Shapero recently reported a 14% increase in posts during Q1 2026, with paid video content growing nearly 30% year-over-year. This expanding content library makes curated feeds increasingly valuable for surfacing relevant material.

Current Testing Scope

Initial testing focuses on attendees of the Cannes Lions festival, with Cabral Flavin noting positive early feedback. While no timeline exists for broader release, successful results could prompt wider availability. Like.tg will continue monitoring this development as LinkedIn refines its approach to professional content discovery.