Reddit launches 15-second video views ad goal

title: "Reddit Launches 15-Second Engaged Video Views for Advertisers"
description: "Reddit introduces a new 15-second engaged video views goal for ads, complementing its existing 6-second option to help brands maximize engagement."
keywords: "Reddit, video ads, advertising, social media marketing, engaged views, like.tg"

## Reddit Expands Video Ad Options with 15-Second Engaged Views

Reddit has introduced a new **15-second engaged video views goal** for advertisers, aiming to maximize watch time for video promotions. The feature complements the platform’s existing 6-second video views option, giving brands more flexibility in reaching Reddit’s audience.

![Reddit 15-second engaged video views](https://imgproxy.divecdn.com/qGAcohtm4NYkL_NoiYDfjGJi9HFwrdwV-5FHhFNHjZQ/g:ce/rs:fit:1600:0/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9yZWRkaXRfMTVfc2Vjb25kcy5wbmc=.webp)

### How the New Video View Goal Works

According to Reddit, the **15-second engaged video views** metric is designed to prioritize users who are more likely to watch ads longer. The platform defines an engaged view as:

- **For videos ≤15 seconds:** A completed view counts as engaged.  
- **For videos >15 seconds:** A view is counted after at least 15 seconds of watch time.  

Reddit suggests this option is ideal for content that benefits from extended exposure, such as **film trailers, product demos, and testimonials**.

### Comparing 6-Second vs. 15-Second Views

Reddit clarified that advertisers should choose between the two video view goals based on their campaign needs:

- **6-second views** remain suitable for short, immediate-impact messaging.  
- **15-second views** provide more room for persuasive storytelling.  

The platform is also allowing **split testing during the beta phase**, enabling brands to compare performance between the two options.

### Potential Impact for Marketers

This update could enhance **video ad performance** on Reddit by:

- Increasing exposure for longer-form video content.  
- Helping advertisers better measure engagement.  
- Offering more precise targeting for campaigns requiring extended viewer attention.  

As Reddit continues refining its ad offerings, marketers may find new ways to leverage the platform’s engaged user base. like.tg will monitor further developments in Reddit’s advertising tools.